Anyword is an AI copywriting and optimization platform designed to help marketers generate, test, and refine high-performing marketing content using predictive analytics backed by millions in ad spend data. It empowers businesses with on-brand messaging, scalable templates, and performance insights across ads, email, websites, and social media.

Anyword – Features :

🧠 1. AI-Powered Copywriting & Generative Content

• Generates high-converting marketing content such as ads, emails, blog posts, landing pages, and social posts using data-driven AI models .

• Offers 90+ templates, supports content frameworks like AIDA, PAS, and BAB, and enables tone adjustment and style consistency for brand messaging.

📈 2. Predictive Performance Scoring

• Provides real-time predictive scores that forecast how well each copy variation will perform—helpful for A/B testing before launching campaigns.

• Trained on over $250 million in ad spend data, enabling robust algorithmic insight into what resonates with audiences.

🌐 3. Brand Voice & Persona Support

• Allows creation and management of brand voices and audience personas to produce tailored, on-brand content across channels.

• Enables businesses to consistently deliver tone-aligned messaging at scale with persona-targeted variations.

🌍 4. Multilingual & Multichannel Copy

• Supports content generation in 25+ languages, ideal for global marketing campaigns.

• Optimized for channels including Google Ads, Facebook Ads, LinkedIn, email, SMS, and websites.

💻 5. Content Optimization Tools

• Includes copy improver, rewriting tool, and SEO features such as keyword injection and meta description generation.

• Built-in plagiarism checker to ensure content originality and compliance.

🔄 6. Integrations & Extensions

• Offers Chrome Extension for in-context copy editing and performance scoring across writing workflows.

• Integrates with tools like Notion, Google Gemini, and provides API access for custom workflows.

Description

Anyword is a technology company that offers an artificial intelligence platform, using natural language processing to generate and optimize marketing text for websites, social media, email, and ads. The company also offers a complete managed service to publishers and brands to help them increase their revenue through social ads.

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Victoria McNally

Anyword Wants To Be The AI Marketing Tool In Charge Of All Other AI Marketing Tools

These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your AI tools. On Thursday, artificial intelligence startup Anyword released what it calls a “gen-AI performance platform” that analyzes and scores all of the content generated by the various tools in ...

August 22, 2024

Founders of Anyword

Yaniv Makover is the co-founder and CEO of Anyword, originally founded in 2013 as Keywee and rebranded in 2021 to focus on AI‑powered copywriting. He holds a Master’s in Computer Science and Information Systems Engineering from Ben-Gurion University. With over a decade’s experience in NLP and machine learning, Yaniv has worked closely with major publishers like The New York Times and The Washington Post. His vision: to build an AI that understands which words perform best—even before publishing them. Today, he spearheads operations across Anyword’s New York and Tel Aviv offices.Adam Habari serves as co-founder and leads research and development at Anyword. He partnered with Yaniv to evolve Keywee’s predictive content engine into the current generative AI copywriting platform. His engineering expertise has been central to Anyword’s core tools, including its performance-scoring models and multilingual content generation capabilities.

Yaniv Makover

Co‑Founder & CEO

Adam Habari

Co‑Founder & VP of R&D